• Consumer segmentation analysis

• Website repositioning, email marketing refresh 

• New product launch GTM strategy and execution

Serve as a strategic advisor on marketing and partnership strategy, paid media, and growth initiatives.

2019-2024

• Led and executed go-to-market planning for Creator & Media Partner product launches, including the Stories Revenue Share Program, Snap Promote for Publishers and Creators, and Spotlight & Stories for Publishers. 

• Developed, launched, and managed partner resources such as Story Studio Help Center for Publishers and the Content Partner Hub

• Created & managed an always-on education program for Publishers, including monthly newsletters and training webinars

• Collaborated on the launch of the Snap 523 Content Accelerator program for Creators and Publishers, managing the creation of marketing assets for launch as well as the ongoing training programs for participants.  

• Worked with the Product team on the development of partner publishing tools such as Story Studio and Business Manager.

• Established a feedback loop for product-related partner feedback through both the all-partner annual survey and quarterly Tier 1 partner x Product feedback deep dives.

• Oversaw strategy and execution for Global Content Partner Events, including the virtual Global Content Partner Showcases (2020, 2021, and 2022), Annual Partner Conference (2023, LA & London), and quarterly Snap School for Media Partners.

• Member of the Snap Asia and Snap Women Employee Resource Group (ERGs) 

2018-2019

• Oversaw four-person marketing & partnerships team (Creator Partnerships and Project Management)

• Spearheaded the planning and execution of Girlboss brand marketing initiatives, including the Girlboss Rally (2018, 2019), the launch of the Girlboss network, and the Girlboss Retreat (in partnership with Cadillac) 

• Managed a $2.5MM portfolio of brand partnerships (e.g. Sephora Collection, Cathay Pacific Airways, Indeed, and Cadillac), overseeing creative ideation, pitching, and execution

• Developed and executed Tastemade’s brand marketing strategy, covering overall brand, subscription and commerce offerings, events, and branded products.

• Managed an eight-person Brand Strategy team and a two-person Creative team.

• Led the pre-sale branded content process, ensuring creative excellence while meeting client KPIs and business goals

• Developed and sold the launch of new vertical Tastemade Home in partnership with Zillow ($1MM deal) and Target ($250K deal)

2014-2016

Collaborated with internal operational and creative leads to streamline and package concepts for new video platforms, tentpole events, and multimedia editorial packages. Launched the West Coast Brand Experiences team, bridging commercial and editorial to create custom branded campaigns for cross-category West Coast brands.

2013-2014

2010-2013